What can the Cubs, AT&T, and JC Penney teach you about improving your Twitter engagement?
This week we talk about rebuilding a damaged personal reputation, not letting the media tell your brand story, having the bottle to expand your brand, and how to get ahead of a potential reputation crisis.
Wendy's makes good on its Twitter challenge. Sunny Co's swimsuit offer almost sinks the company. The airline industry is in need of a reputation makeover.
My mom is pretty smart, but About.com still fails the "mom test."