Welcome to Reputation Rainmakers, where we help you become your company’s most valuable branding asset. Join us each week for the latest reputation roadkill, answers to your questions, and insights from the world’s leading branding experts. Learn more at AndyBeal.com.
This week we look at how Amazon is protecting its brand by getting in front of the latest phishing scams, and we challenge Wikipedia’s opinion that no information should ever be deleted from the web. All that and more coming your way right now.